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Issa Rae’s Entertainment Company Hoorae Will Manage Film, Television and Digital

Issa Rae’s Entertainment Company Hoorae Will Manage Film, Television and Digital

Issa Rae has come a long way since creating her series the Misadventures of Awkward Black Girl. Her career has not only been on an upward incline but has gained some positive momentum as well.

In an exclusive from Variety, all of her entertainment ventures in film, TV and digital formerly known as Issa Rae Productions, will now go under the moniker Hoorae. This includes HBO’s Insecure and A Black Lady Sketch Show. Hoorae’s slate includes Tre Cnt and the Seen & Heard docuseries for HBO, as well as “Rap S—” for HBO Max, Perfect Strangers for Spyglass, Ghost in the Machine for Netflix, and Sinkhole with Monkeypaw and Universal.

Rae has also promoted veteran executive Sara Rastogi to senior vice president of development and she will report to Montrel McKay, president of Hoorae film and TV. ColorCreative, the management company run by president Talitha Watkins and chief operating officer Deniese Davis, will also be under the Hoorae umbrella along with Raedio, the audio company run by president Benoni Tagoe. Raedio is a music label in partnership with Atlantic Records.

“Working with Issa, Montrel and the whole team has been refreshing and rewarding,” Rastogi said. “Issa invests in people and has cultivated an empowering company culture that allows us to take big risks, challenge ourselves, and industry norms. I am excited to continue growing with the company, in short Hoorae!”

Issa Rae’s next project is to produce the upcoming memoir, The Ghost in the Machine with producer David Heyman.

Rae’s HBO series Insecure has earned eight Emmy nominations including Outstanding Comedy Series and Issa Rae herself scoring one for the Lead Actress category.

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Issa Rae produced and starred in the film Lovebirds, which is currently streaming on Netflix.

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