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King James’ New Projects Spotlights 16 Strong Women, Including His Mom, Wife, and Child

King James’ New Projects Spotlights 16 Strong Women, Including His Mom, Wife, and Child

As if his week couldn’t get any better.

LeBron James introduced his new Nike line–a collaboration with the Harlem Fashion Row and its CEO and Founder Brandice Daniel. Fashion designers Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan worked on the shoe that debuted at Harlem Fashion Row this week. Called the HFR X LeBron 16, the shoe is redesigned by women and inspired by 16 of the strongest women James knows. But, he’s not stopping with the shoe.

Brandice Daniel–Photo by Donna Viering, courtesy


At Harlem Fashion Row, James introduced his social media campaign entitled The Strongest, which features those 16 women and their stories of strength to inspire others out there. The women include the two closest to the man’s heart–his mom Gloria James his daughter Zhuri James, and his wife Savannah James.

Serena Williams. Photo by Lorenzo Agius, courtesy

The list also includes other women who exemplify strength while redefining for the Black girls looking up for role models. Athlete and tennis legend Serena Williams is on the list along with Olympic gymnast Simone Biles.

They are joined by the multitalented and award-winning director, actor, writer, producer Lena Waithe, TV commentator Cari Champion, Marketing Executive Bozoma Saint John, along with his Nike shoe collaborators, designers Fe Noel, Kimberly Goldson, and Undra Celeste. There are even more.

Lena Waithe, Photo by Shayan Asgharnia, courtesy



You can follow the campaign and the stories using #Strongest on and on the Essence Instagram page.

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