Today, visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur, Pharrell Williams revealed the lineup to his highly anticipated SOMETHING IN THE WATER festival that is returning to Virginia Beach from Friday, April 28 – Sunday, April 30. Presented by Walmart and produced by IMGoing and Live Nation, SITW will celebrate art, culture and music with performances by 100 Gecs, Aminé, Ayra Starr, Babyface Ray, BADBADNOTGOOD, Black Sherif, CHIKA, Clipse, Coi Leray, d4vd, Doechii, Feid, FLO, Flo Milli, gigi, Grace Jones, Jay Pharoah, Jazmine Sullivan, Jessie Murph, Kamasi Washington, KayCyy, KAYTRANADA, Kehlani, Kenny Beats, Kid Cudi, Kitty Ca$h, Latto, Lil Durk, Lil Uzi Vert, Lil Wayne, Lil Yachty, Machine Gun Kelly, Maren Morris, Masego, Mumford & Sons, Nile Rodgers & CHIC, NLE Choppa, Polo G, Remi Wolf, Riovaz, Saucy Santana, Skrillex, Summer Walker, SWV, The Kid LAROI, UMI, Wale, Weston Estate, Wet Leg, Wu-Tang Clan, YEИDRY, yvngxchris and Pharrell’s Phriends.
This year marks the first that Walmart has teamed up with Something in the Water as the festival’s presenting sponsor, but celebrating and helping communities thrive is nothing new for the retailer. With a footprint of more than 4,600 stores across the United States, Walmart is committed to strengthening community resilience by advancing equity and belonging, and supporting local organizations and causes that matter to its customers and associates.
“Strengthening local communities is core to Walmart’s DNA,” said Cedric Clark, executive vice president, store operations for Walmart U.S. “By investing in our associates and in the communities we serve, we help build a foundation where people can live their full potential every day. We’re excited to team up with Something in the Water, returning to a special place to Walmart, Virginia’s Hampton Roads, to help celebrate and empower this community we’re so proud to be a part of.”
YouTube is livestreaming the Something in the Water festival all weekend, bringing this moment in music culture to the world’s stage. Tune in to see full live sets, performance videos from headliners and festival artists, and YouTube Shorts with even more action. Something in the Water 2023 will be on Pharrell’s YouTube channel – subscribe and turn on notifications to catch it all in real time.
One lucky fan was the first to discover the line up at the King Neptune statue on the Virginia Beach oceanfront today and was awarded a pair of tickets to this year’s festival. Three day passes are on sale now at SOMETHINGINTHEWATER.COM. During the festival, please make sure to leverage the festival app, website and social media for the latest on community activities and other activations.
The festival livestream is powered by Bulldog DM.