Festival goers and community members alike got to explore several store pop ups, art installations and local food vendors all across the Virginia Beach boardwalk. The community stages open to the public shined a light on some of the incredible up and coming talent in the 757.
Williams’ Black Ambition initiative held their “So Ambitious” Dinner in Virginia Beach, gathering founders, funders and ambitious innovators in celebration of Black and Hispanic founders closing the wealth gap and building the businesses of the future.
Something In The Water is a multi-day music festival and cultural experience on the beach of Pharrell Williams’ hometown of Virginia Beach with a mission is to unite the community and celebrate the diversity and magic of the city. The weekend celebrates opportunity and the chance to empower everyone from the youth to the small business owners. Something In The Water has created a legacy highlighting the pillars that Pharrell is so personally passionate about shining a light upon and celebrating his hometown community. Musicians, students, artists, activists and more will converge on Virginia Beach to activate and amplify, collaborate and co-author, shift and shape the future.
This year marks the first that Walmart has teamed up with Something In The Water as the festival’s presenting sponsor, but celebrating and helping communities thrive is nothing new for the retailer. With a footprint of more than 4,600 stores across the United States, Walmart is committed to strengthening community resilience by advancing equity and belonging, and supporting local organizations and causes that matter to its customers and associates.
The festival returned to Virginia Beach, kicking off on Friday with high-energy performances, across two beachfront stages, from Babyface Ray, Maren Morris, Jazmine Sullivan, Third Eye Blind, Arcade Fire, Wale, Doechii, Kehlani, Kenny Beats and Skrillex. The evening closed with headlining sets from Mumford & Sons and Kid Cudi.