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Stepping Into The World of Blade Runner 2049

Stepping Into The World of Blade Runner 2049

 By Kai Charles

One of the most popular installations at San Diego Comic-Con was the Blade Runner 2049 Experience sponsored by Johnny Walker.

Guests entered the exhibit in small groups and immediately found themselves immersed in a scene straight out of the film. Smoke enveloped the room, rain pelted down from the simulated rooftops, and a variety of residents interacted with the guests.

[Courtesy of Kai Charles]
Police Officers shouted at us to move along, city residents surrounded us trying to sell their wares or warn us of spies in our midst, and a friendly noodle shop owner beckoned us to sit at his shop.

[Courtesy of Kai Charles]

Attendees quickly forgot their phones and focused on interacting with the cast.

After a little chat with the noodle shop owner, we were directed on a mission to gather some noodles for the shop. First however we entered BiBi’s Bar for a Johnny Walker tasting served in a tray with three test tubes containing three different types of whiskey.

[Courtesy of Kai Charles]
Next up was a kiosk serving our mission objective: cold noodles.

[Courtesy of Kai Charles]
The last interactive part of the event was a visit to a multi-screen advertising display.

When the base of the display was scanned with our card, all the advertisements disappeared, the names on the ID cards flashed across the screens, and a poster was released from the vending machine.

My tour was a not VR enhanced, but a select few got to experience a scene from the film in D-Box theatre seats. I was, however, very pleased with my overall experience. It was a very unique way to share a taste of the world we will be seeing on screen.

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[Courtesy of Kai Charles]
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