CW executive Traci Blackwell has just landed a new position as head of scripted programming for BET.
According to Deadline, the newly created EVP position involves leading development, casting and current of original scripted programming for the BET linear network and the company’s new SVOD service, BET+. Based in Los Angeles, Blackwell will report to BET Networks President Scott Mills.
Blackwell has worked for as SVP for the CW network on such shows like Supergirl, Jane The Virgin, Crazy Ex-Girlfriend, and Black Lightning just to name a few.
This movement is part of the new venture BET has with Tyler Perry celebrating its new launch of BET +. New shows include Bigger, First Wives Club and Perry’s new series Sistas and The Oval. These partnerships with Tyler Perry also include producer Will Packer and Lena Waithe, both on the linear network and the SVOD service.
“Traci brings an incredible breadth and depth of experience in scripted programming that will be invaluable for BET Networks as we advance our catalog of scripted IP,” said Mills. “BET is in a transformational moment, creating scripted programming for multiple BET platforms as well as for third-parties. Traci’s meticulous approach to managing a diverse array of scripted projects is perfectly suited to our content strategy. It’s an enormous pleasure to welcome her to our BET family.”