2017 marks SYFY’s 25th anniversary. As NBCUniversal Cable Entertainment President Chris McCumber put it “I can’t think of a better time to embrace the SYFY genre and get back to our roots.” Since taking over about a year ago, McCumber and his team have been taking a long look at the genre market, and they have identified SYFY as a brand with tremendous opportunity. Due to the success of shows like The Expanse and The Magicians or the global domination of genre films at the box-office, SYFY is astutely examining the growth potential of the network. When they considered the global audience, they discovered over 50 million core audience members who are young, diverse, and engaged with the properties online. Sound familiar?
47% of the SYFY audience is non-white, and 52% are women. This is not the audience that was watching the channel 25 years ago, so SYFY is crafting a programming lineup and online presence built to engage that core audience. It is almost comical that the execs seem to be catching up to what we fans have been talking about for years. Core fans are what drive genre TV. When programming taps into something that engages them, the worse thing you can do is alienate them by ‘trying to go broader.’
*cough* Sleepy Hollow *cough*
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Jacqueline is the Director of Festivals and Conventions for @BlackGirlNerds and a film correspondent for @RottenTomatoes. She is also a Gamer, Cinephile, Theater-kid, internet addict, and lover of all things geek. Follow her on Twitter @ThatJacqueline