Cam Kirk has launched a “label” for photographers last year called “Collective Gallery”, which provides signees with a monetary advance and the support to execute projects. The company aims to help photographers with merchandising, travel, and content distribution Variety reports.
“Partnering with Atlantic Records is a full circle moment for me,” Kirk said. “In fact, Marsha Hubert, the SVP of Marketing at Atlantic who we closed the deal with, was actually one of the first people to give me an opportunity to work in this industry allowing me to come onto a video set in a professional capacity for T.I. and Tank. Now, eight years later, we have formed a one of a kind partnership that will change the music industry forever. The deal will not only provide more opportunities for the photography artists directly on our label, but will also allow us to work with a wide range of creative talent all around the world.”
The label created by Kirk will be working alongside Atlantic records, working with musicians and photographers alike for maximum content creation.
“I’m enthusiastic about being able to bring this partnership together. I’ve known Cam, J Rose and Aurielle for years, and believe that their vision aligns with our goals and mission here at Atlantic Records. That is, to continue creating an opportunity and platform for creatives of all races, color, and ethnicities.” said Atlantic director of A&R Sammye Scott/
“‘Collective Gallery’ is 100% rooted in creating a better landscape for photographers,” Kirk stated in an interview with Forbes. “I wanted to build another complementary company that can further assist in my mission of sustaining the photography industry and help pass the torch to other creatives like me.”
“We’re modeling it mainly off of the business structure and model of the typical music label,” Kirk says. “We wanted to make it clear that we’re not just trying to be another photography agency, we’re actually trying to push the narrative further and show that musicians shouldn’t be the only artists signed to labels. Why not extend some of these resources to other creatives that have the same influential power and backing, and that are providing the same type of substance to the culture?”
Cam Kirk is one to keep an eye on, especially on our content-creation for Black Girl Nerds’ followers.