The current market scenario is so encouraging because an overwhelming number of female
entrepreneurs are stepping forward to test the business world.
They are daringly hitting the market, and trying to wade through the competitive business landscape to reach the winning podium. But reaching the top is not easy because of the harsh competition unleashed in the market. Staying with the old marketing tactics is doing no good to the business success. That’s why businesses need to evolve with the changing marketing requirements by bringing new ideas – just like incorporating holiday season’s extravaganza in your marketing tactics.
Halloween season is about to kick start, pumpkins are about to hang in the streets and spooky spirits are ready to unleash. And it is a great time of the year to frighten poor sales and welcome new customers.
Here are given some Halloween themed marketing ideas to build a strong customer base with amazing customer service:
Tint in Halloween Colors:
You don’t need to sell only Halloween specific products to tint in the shade of Halloween. Don’t worry if you are not selling Halloween costumes or candy buckets, you can still make your product fit for the Halloween eve. If you are running a clothing line, launch Halloween themed clothes. If you are in the bakery’s business, what about selling pumpkin-patterned cupcakes? And if you are a company selling services, not products, then what about conducting Halloween-themed contests? Options are endless; you just need to think while wearing Halloween’s spirit and in no time, you will come up with an amazing idea to tint your product in the colors of orangy feast.
Go Old School with Modern Touch:
You can also revitalize the old school marketing tactics with a modern touch for an impactful marketing spell. Like, you can go back to postcard marketing by making customized Halloween related postcards and send them to the list of your loyal customers as Halloween greeting. Believe me, your customers will not only feel valued, their loyalty with your brand will also increase.
Halloween-ize Your Branding:
The simplest way to get your business into Halloween spirit is by Halloween-izing your brand. You can change the color or style of your logo in Halloween’s theme for a week. Or you can design shopping bags, website’s design, or stationery that indicates you are all set to drench in the spirit of the spooky eve.
Engaging Halloween Promotions:
Every brand tries to give out discounts on important celebrations. But you can convert your sales and discounts promotions by creating engaging ideas. You can organize a contest to win discount code or hide the coupon somewhere on the website to increase user engagement. It will not only make things fun for your customers but will also enhance their interest in your brand.
So, this Halloween season, get ready to mark your name in the list of successful female entrepreneurs with these marketing tactics. The way you present and carry your brand really matters, and you can’t get a better start than Halloween to kick start your success.