These days it seems like everyone is jumping into the subscription streaming game. There are established heavyweights like Netflix, Hulu, and Amazon. Even networks like CBS, which has programming exclusive to streaming, have started their service. Now we have a new addition to the field. Turner and Warner Bros. announced that their new streaming service, Boomerang, will launch in the Spring.
Boomerang will give you access to over 5,000 titles from Hanna-Barbera, Looney Tunes, and the MGM animation library. This is a treasure trove of shows we grew up on like Scooby Doo, The Jetsons, and Popeye. Boomerang plans to add new titles on a weekly basis. In addition to giving you that nostalgic fix, Boomerang will offer original programming. Craig Hunegs, President, of Business and Strategy at Warner Bros. Television Group and President of Warner Bros. Digital Networks, said of the service “We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen. It’s a whole new way to access Warner Bros. storied legacy of laughs!”
So you know what will be on it; but what will the service look like? Boomerang will be based on a lot of the applications and technology developed by DramaFever, another video streaming subscription service. If you have an obsession or even mild like for Korean Pop or Korean dramas, you’ve most likely heard of DramaFever. Warner Bros. acquired it last year as part of their effort to get into the streaming game and ultimately, closer to their audience. Boomerang will allow you to set up family profiles, download videos to watch offline, and get personalized recommendations.
Boomerang plans on offering an ad-free subscription for $4.99 per month or $39.99 per year. You’ll be able to try it out during the seven days, for monthly subscriptions, or 30 days, for annual subscriptions, free trials. After launch, it will be available on some platforms including Amazon, Roku, and Apple TV. You can sign up for the mailing list at https://www.boomerang.com/ to learn more about the service.